Are you wondering about how you can market your home like a professional real estate agent? Many homeowners usually entertain fears and lack confidence in their abilities to market their homes for sale.
Statistics reveal that marketing a home to potential buyers is the main reason sellers hire a real estate agent. This post features top and proven ways home sellers can market their homes for sale like a professional.
🏘️ Multiple Listing Service
The Multiple Listing Service (MLS) is the greatest weapon in the real estate agent’s arsenal. These are private databases that real estate agents use to find homes for buyers.
To market your home by yourself, consider a for sale by owner website that offers an MLS Enhanced package that grants you access to the most powerful marketing tool for your home sale. You may have to pay a fee for this service, and you will be responsible for all follow up contacts.
🏡 Yard Signs
Using a yard sign is the second most popular method used by real estate agents to market a home. This method is still very relevant and highly effective as it attracts house hunters visiting your neighborhood.
📱 Contact RL Real Estate
Most real estate agents and brokerages have websites like this one that have homes listed that are easily searchable. Even with your best efforts, you may not be able to have this kind of reach for potential buyers.
Having a real estate agent to help market your home can save you valuable time and help you get the best return on your investment. Even if you decide to choose the for sale by owner option, there may be things a real estate agent can do to help you succeed.
📪 Flyers & Direct Mail
Distributing great property flyers to interested buyers and using direct mail are proven methods to market a home. Sellers that list their homes on some for sale by owner websites can convert their online advertisements into an 8.5″ x 11″ professionally-designed property flyer, which can easily be printed at home.
You can also use direct mail to contact potential sellers, but be careful that your mail isn’t seen as SPAM. You won’t have the large database of contacts that a real estate agent has but you may have friends, family, and professional contacts.
🤝 Open Houses
Another way to market your home like a professional is to hold an open house. This excellent strategy allows multiple buyers to see your home in person.
Consider home staging before making it accessible to the public. You want to make your home as appealing to as many potential home buyers as possible.
📹 Create a Video
Sellers can use social media sites like Facebook, Twitter, and Pinterest to market their homes. A significant advantage of using this medium is that numerous people can be reached simultaneously.