Regan Laughlin 1st ICON Winner

Being the first real estate agent in South Dakota to receive the prestigious eXp Realty ICON Agent Award is such an honor. I am proud to bring national attention to the Sioux Falls real estate market.

I want to thank you for helping me achieve such an important goal. Let me share how this award reflects my core values and the business I do as your Sioux Falls real estate agent.

🍭 The Couch & Candy Crush

Being a Sioux Falls real estate agent was a lifelong dream of mine. I didn’t want to be an agent who was satisfied with selling an average number of homes each year. Still, I found myself sitting on the couch playing Candy Crush and watching CNN for the first three months of my career.

someone playing Candy Crush on phone

I had trouble believing that I could handle being a real estate agent. I was terrified at the thought of helping people buy and sell the most significant investments in their lives. I could, however, crush those Candy levels!

💭 Let the Dream Begin

I was fortunate to have the love and support of my husband, friends, and other real estate agents. I may have hesitated at the starting line, but once I got off that couch, there was no stopping me!


I went straight for the mountain in front of me, and I was determined to push the limits and defy the national real estate odds. From the beginning of my real estate career, I knew that my vision for future success would put me in direct competition with 700+ real estate agents in the area who were also driven to reach their goals.

How was I going to be different? What was my focus?

🤝 My #1 Goal

I decided that I wanted to connect with people in the Sioux Falls community and build long-lasting relationships with my clients. Keeping this core value in focus at all times has helped me achieve amazing things.

  • 2015: Sold 43 homes!!
  • 2016: Started a team that sold 71 homes!!
  • 2017: Established a brokerage, RL Real Estate Group. Sold 52 homes!!
  • 2018: My husband, Cullan Laughlin joined me.
    • RL Real Estate teamed up with eXp Realty.
    • Top Agent by Units 2018 – eXp Realty of SD
    • Top Agent by GCI 2018 – eXp Realty of SD
  • 2019#3 in Top 15 Sioux Falls Real Estate Agents on Social Media 2019
  • 2019: 1st in South Dakota to receive eXp Realty ICON Agent Award
By staying true to my core values, I’ve reached heights I never thought were possible! No matter where you are right now, you have the potential to succeed when you have the right focus and determination.
I am the success story

🤔 Why eXp Realty?

I reached a crossroads and made a huge decision to give up my own brokerage and join eXp Realty, but I believe that God placed that opportunity in front of me because there was a different path meant for me and my business.

Tip: Change is usually hard, but I can say that it’s always been what’s good for me. There are times when we have to take a chance, make a change, and grow.

I found that the culture at eXp Realty connected with my core values.

  • Giving Back (to clients, to other agents, to the community)
  • Continuous Growth & Development
  • Transparency
  • Consistent Work Ethic
  • Excellence Through Technology
  • Innovation
  • Simplified Processes
  • Relationship Building

🎯 Reaching the Impossible Goal

When I considered the eXp Realty ICON Agent Award, I believed it was an impossible goal. Did that stop me from trying? Not at all! I kept my eye on the goal and kept pushing forward.

Click here to read more about how I received this honor!

I am truly amazed that I reached this level, but I know that the achievement speaks to all the hard work and perseverance involved. It’s a clear indication that my business is on the right track for further growth.

🏆 eXp Realty ICON Agent Award Winner

As an ICON Agent, I’ll continue to give back to the community, build relationships with my clients, and mentor other real estate agents who wish to grow their businesses.

🤔 Now, let’s talk about your dreams and goals! Do you have real estate goals that you set for 2019 that are off track? We can help! Give us a call or text us at 605-212-8431 to discuss how we can use our determination to succeed to help you reach your real estate goals!

Regan Laughlin Sells Homes

📄 Want to Know More?

Interested in knowing more about eXp Realty or the ICON Agent Award?

Regan Laughlin ICON agent
Regan Laughlin, South Dakota's 1st eXp Realty ICON Agent Award Winner
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Regan Laughlin, South Dakota's 1st eXp Realty ICON Agent Award Winner
RL Real Estate Group is proud to announce that Regan Laughin is the first South Dakota agent to receive the eXp Realty ICON Agent Award!
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RL Real Estate Group
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