The role of social media in a home sale cannot be under-emphasized. Do you know that you can sell your property above the asking price by utilizing the amazing potential of social media?

Recently, home sellers made headlines by using social media to reach potential buyers and sell their properties. Check out these six ways to use social media to sell a home.

🗯 Target Specific Keywords

Potential home buyers use specific keywords when searching for real estate. It is essential for sellers to know the keywords that perfectly align with the most common search phrases used by people in the area.

keywords concept - letters on blocks

For instance, keywords like sale, auction, real estate, and house apply searches for home buyers. Sellers can also include the URL for their property’s listing.

Why all these? Because all the content you create about marketing your home aligns with the consumer in mind.

📱 Contact RL Real Estate

We can help!
We can help market your home’s listing to reach as many potential buyers as possible. We’ll be with you from the start through the closing and beyond! ☎️ Call us at 605-212-8431. 📱 You can also text us!

🖥 Create a Microsite on WordPress

You can create a microsite using WordPress, as this will serve as a platform for Search Engine Optimization (SEO) and lead conversions. By using WordPress, you are utilizing one of the most flexible and widely used platforms that allows you to quickly create a professional-looking website.

WordPress has quite a number of benefits: it is SEO friendly and offers support for all types of media, including images, video, documents, and social media widgets.

Don’t place your eggs all in one basket when it comes to selling your home. Facebook, Twitter, and Instagram are popular platforms on social media, but other platforms gain attention when it comes to real estate.

social media on phone

Consider using YouTube, Flickr, Picasa, and Posterous to advertise your listing. The upside of this strategy is that your advertisement will show up in any kind of search and on any website or service. Remember to devote enough time to each platform and ensure that they all rank highly for your keywords on Google.

🏡 Highlight Property Features

Social media provides an opportunity for reaching out to people via content. As a seller who wants to get the word out to people, use this opportunity to market your home’s attractive features.

You can capture personal stories about the home and post them on social media. You can also create a blog post and highlight why people should live in the home.

While sharing its attractive features, concentrate on both inside and outside features, what’s great about living there, the change of seasons, what’s nearby, the community and everything that may capture the interest of buyers.

⌨ Post Regularly on Social Media

Regular posting on social media is necessary, as it helps you to build interest and followers over time. Also, it ensures that you remain at the top in searches for your keywords.

womans hands typing on laptop keyboard

Consider regularly sharing content on a range of subjects which is designed to inform potential buyers about the house and increase their interest in the property.

🤝 Work with a Real Estate Agent

Some sellers believe that choosing the for sale by owner option saves money on real estate agent commissions, but the reality is that this option is costing you valuable time and could mean you receive less of your asking price. We save you time because we are pros at using social media to reach buyers who are looking for homes just like yours!

We can help!
We can help market your home’s listing to reach as many potential buyers as possible. We’ll be with you from the start through the closing and beyond! ☎️ Call us at 605-212-8431. 📱 You can also text us!
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6 Ways to Use Social Media to Sell a Home
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6 Ways to Use Social Media to Sell a Home
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People are always on their phone, tablets, and computers. Follow these 6 ways to use social media to sell a home and reach buyers looking for your house.
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RL Real Estate
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