The role of social media in a home sale cannot be under-emphasized. Do you know that you can sell your property above the asking price by utilizing the amazing potential of social media?
Recently, home sellers made headlines by using social media to reach potential buyers and sell their properties. Check out these six ways to use social media to sell a home.
🗯 Target Specific Keywords
Potential home buyers use specific keywords when searching for real estate. It is essential for sellers to know the keywords that perfectly align with the most common search phrases used by people in the area.
For instance, keywords like sale, auction, real estate, and house apply searches for home buyers. Sellers can also include the URL for their property’s listing.
📱 Contact RL Real Estate
🖥 Create a Microsite on WordPress
You can create a microsite using WordPress, as this will serve as a platform for Search Engine Optimization (SEO) and lead conversions. By using WordPress, you are utilizing one of the most flexible and widely used platforms that allows you to quickly create a professional-looking website.
👥 Advertise on Multiple Platforms
Don’t place your eggs all in one basket when it comes to selling your home. Facebook, Twitter, and Instagram are popular platforms on social media, but other platforms gain attention when it comes to real estate.
Consider using YouTube, Flickr, Picasa, and Posterous to advertise your listing. The upside of this strategy is that your advertisement will show up in any kind of search and on any website or service. Remember to devote enough time to each platform and ensure that they all rank highly for your keywords on Google.
🏡 Highlight Property Features
Social media provides an opportunity for reaching out to people via content. As a seller who wants to get the word out to people, use this opportunity to market your home’s attractive features.
While sharing its attractive features, concentrate on both inside and outside features, what’s great about living there, the change of seasons, what’s nearby, the community and everything that may capture the interest of buyers.
Regular posting on social media is necessary, as it helps you to build interest and followers over time. Also, it ensures that you remain at the top in searches for your keywords.
Consider regularly sharing content on a range of subjects which is designed to inform potential buyers about the house and increase their interest in the property.
🤝 Work with a Real Estate Agent
Some sellers believe that choosing the for sale by owner option saves money on real estate agent commissions, but the reality is that this option is costing you valuable time and could mean you receive less of your asking price. We save you time because we are pros at using social media to reach buyers who are looking for homes just like yours!